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Founded in 2012, Lionheart Public Affairs is a political consultancy specialising in public and corporate affairs, public relations, campaigns and communications. 

With nearly two decades' experience working across all levels of Government, within some of the world's largest brands and on award winning national campaigns, we offer a range of bespoke results-focused activities tailored to your needs. 

Richard Royal - Managing Director

Lionheart's MD is Richard Royal, an experienced public affairs and political consultant who has won national awards for his impactful campaigns. 

Richard has held senior public affairs and communications roles within major organisations including renewables company Vivergo Fuels; major soft drinks manufacturer Britvic; betting & gaming retailers Ladbrokes; national trade bodies the Royal Pharmaceutical Society and the Food & Drink Federation; and within a PR agency specialising in stakeholder engagement for planning and licensing issues. In 2017 he won the national Public Affairs Award for the campaign to introduce E10 petrol and amending the Government's renewable transport fuels targets.


At national and local Government level, Richard has worked in the House of Commons as an MP's press advisor; as Campaigns Manager to a current Government Minister; in Export Licensing for the Department of Trade & Industry (now BEIS); and as energy strategy lead for Humber LEP. He also stood for Parliament at the 2015 General Election.

In his leisure time Richard is a competitive swimmer who has represented Great Britain at the World and European Masters Championships. He holds three open water swimming World Records - as the first person to swim from the Principality of Sealand to the UK (for which he was knighted by the micronation); the fastest person to swim across the River Humber; and the first to make a two-way Humber swim.

If you would like to know more about Richard please visit his personal website

Our specialisms are illustrated in our logo's unique shield: 

- Three Lions are taken from Richard the Lionheart's crest, symbolising our bold and undaunted approach to projects

- 'Big Ben' of the UK's Parliament in Westminster symbolises our political insight and experience across all levels of Government

- A TV set representing our media and communications work, whether it be broadcast media interviews, print and online news, insightful articles, or social media 

- A light bulb & cog symbolising our innovative and strategic way of thinking

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